ŠKODA was again headline sponsor at the Fleet News Awards, the most prestigious event in the fleet industry’s annual calendar. The brand hosted a private themed drinks receptions for VIP guests and displayed a mock lead Tour de France Car in the entrance of the Great Room where the Awards Dinner is held.

The car was to link ŠKODA Auto’s continued sponsorship of Tour de France and ŠKODA UK’s strong connections with cycling, a fast growing interest. Events staff handed out free branded sunglasses to celebrate cycling and guests were invited to chat to our cycling experts during the evening. WRP managed the event on behalf of the brand for the 6th year running.