Fleet Influencer Drive Event

Case Study

We put this event together for a regular client for a new product launch to their Fleet VIP Customers. The plan was to hold a two day test drive event at the ‘Cubo’ facility at Millbrook Proving Ground inviting up 50 Industry Influencers plus internal staff.

The event format was an opening presentation followed by test drives using both on road and off road elements. Additionally customers were able to experience the high speed bowl and the Alpine hill route.

Requirements of the agency included liaison with the venue, providing an audio visual set for the presentation, providing a photographer and videographer, branding of the venue, logistical planning of driving elements, full guest management.