Product Training and Drive Event

This was the UK launch and training event to the entire retailer network where 5 staff from each site would learn everything there is to know about the model. A massively important launch to the brand, we had to ensure the dealer network, heads of business, internal staff, fleet customers, sales and after sales were fully prepared for the launch by fully immersing them in the brand and product.

This four live day long immersion event was aiming to reach this multitude of audiences, whist maximising cost savings and synergies in delivery. Holding the event in one location for the whole network and reusing core assets across the days helped to deliver significant cost savings.

The day provided a total immersion of the product giving guests the opportunity to experience, and compare, the production version for the first time. Each day was made up of simultaneous training sessions including ride and drive, competitor analysis, customer analysis and an overall familiarisation of the car.

The positive feedback received from attendees at the event cements successful understanding and knowledge of the product which was the client’s ultimate aim.