Product Launch

Luxury, bold and different. That was this new product and what we had to deliver as part of its press launch.

Hosting 120 journalists over three days, we needed something more than your typical hotel-centric event. After much research and networking we discovered a completely brand new luxury wilderness retreat that was the perfect, unique and on-brand setting to do the unveiling.

Mixing the elements of family, outdoors and off-road with an undeniable sense of luxury, each small group of journalists had their own private cottage and dedicated chef ready to cook breakfast on order.

Day one started with an evening drinks reception in the walled garden, the ideal setting to reveal the new car. Placed centre stage, the car was wrapped in a white film so through projection the car could literally transform colour before people’s eyes.

This was followed on day two by a drive event so journalists could experience the car first hand for themselves.

This is just one of the numerous events we have created and delivered in our 20 year relationship that has helped this brand, secure its place on (need name of event performance table).